Paul Halfpenny

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As a founder and CTO of Filter and PersonalizeWP, Paul has been solving digital challenges for ambitious organizations for over seven years. He has a passion for creating elegant and simple solutions that deliver change effectively and with minimal fuss.

At Filter, he works with clients such as JD Wetherspoon, Medivet, Alter Domus, and Home Protect on projects ranging from employee engagement to multilingual content management, membership sites, and e-commerce. Filter is a Strategic Partner at WP Engine, their EMEA Partner of the Year, and a WordPress VIP partner.

PersonalizeWP is a plugin designed to be the easiest way to personalize content on your WordPress website using the Block Editor. It offers features such as visitor profiles, segmentation, lead scoring, and custom personalization rules.

Paul is also an advisor at the Inside Out Community, where he provides knowledge, experience, and advice to in-house creative leaders from a digital standpoint.

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