Talks

Even when the numbers look fantastic, client satisfaction isn’t always a given. In this session, we’ll explore why perception can matter more than metrics—and how web agencies can bridge the gap between the story data tells and the story a client hears.
We’ll unpack real-world examples, practical tactics, and quick wins for keeping clients engaged, confident, and excited—whether their site is smashing KPIs or they’re struggling to see the value. Walk away with a fresh playbook to turn stats into stories, build trust that sticks, and make sure the “reality” your clients experience is every bit as good as the results you deliver.

The WordPress block editor has come a long way from its early days, but for many clients, it’s still an unknown, or worse, lumped in with clunky page builders they’ve battled before. In this talk, Louise shares how she positions the block editor as a powerful, future-proof content platform that wins over even the most sceptical stakeholders.

Drawing on real project examples, Louise will show how her team combines core block editor capabilities with:

• AI efficiency: from auto-generated image alt text and SEO meta descriptions to branded content creation.
• Personalisation: delivering the right message to the right audience with time, location, and behaviour-based content rules.
• Accessibility: accessibility checking in the editor and techniques to keep every page compliant from day one.
• Custom blocks: timelines, carousels, accordions and more, all modular, lightweight, and reusable.

This moves the conversation from cost to value, helping clients see the block editor as a strategic tool rather than just a CMS interface.

Why does a project even need managing, surely you just get on with it? How many times have projects that have been started enthusiastically end up feeling slightly chaotic with you and your client feeling a little overwhelmed? With 5 tips, this talk will help you set your projects up for success from the start, whether that’s building something in WordPress, or baking and decorating a cake in two and a half hours.