Talks

Do you suffer from blank canvas syndrome when starting a new website design or landing page? I certainly do – or at least I did until I discovered some basic fundamentals around mixing design, copywriting, UX and persuasive sales strategies.

In less than 30 minutes I’ll walk you through a landing page structure inspired by frameworks such as Storybrand, PAS (problem, agitation, solution) and other proven systems that work as a fantastic and simple starting point for almost any conversion-focused web page.

Blank canvas syndrome – begone!

Personalization is the process of knowing the needs, preferences, and interests of your current and prospective customers so that you can serve them exactly what they’re looking for when they’re looking for it. By understanding their needs, through their behaviour, we can drive increased conversion and revenue.

This talk will cover the basics of what personalization is, how you can understand your visitors better, what segmentation is, common tactics for increasing conversion, being ethical with the data you collect, and how you can gain a competitive advantage.

Find out about Amnesty’s (Web Ops at the international secretariat to be specific) journey into WordPress from when we launched our first WordPress site in 2018 to now shipping changes to the 46 + sites that use our open-source theme. Most importantly you can find out how you can get involved and help build humanity!

Sustainability isn’t a buzzword—it’s a necessity.

Louise will discuss how small changes in how you manage and optimise your WordPress website can reduce its carbon footprint. This will include practical strategies and tools to streamline your site’s performance, minimise energy consumption, and promote eco-friendly practices without sacrificing functionality or user experience.

Discover how minor tweaks can lead to a greener WordPress website, contributing to a more sustainable future for our planet.