#A11Y and How to Sell it to a Client

We have all heard the term #A11Y and know we should be doing something about it, but how and why?  In this talk Mik will explain the reason why it is so vital for all working it the field of WordPress to ensure their output is accessible.  But more importantly he will explain how to sell this to potential clients, and why it is so vital for them to invest in #A11Y.