The WordPress block editor has come a long way from its early days, but for many clients, it’s still an unknown, or worse, lumped in with clunky page builders they’ve battled before. In this talk, Louise shares how she positions the block editor as a powerful, future-proof content platform that wins over even the most sceptical stakeholders.
Drawing on real project examples, Louise will show how her team combines core block editor capabilities with:
- AI efficiency: from auto-generated image alt text and SEO meta descriptions to branded content creation.
- Personalisation: delivering the right message to the right audience with time, location, and behaviour-based content rules.
- Accessibility: accessibility checking in the editor and techniques to keep every page compliant from day one.
- Custom blocks: timelines, carousels, accordions and more, all modular, lightweight, and reusable.
This moves the conversation from cost to value, helping clients see the block editor as a strategic tool rather than just a CMS interface.
