WPLDN – July 2025: AI Content & Developer Productivity

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July 31, 2025

18:30

Join us for another excellent evening at #WPLDN, where we’re focusing on working smarter, not harder! This month, we’re exploring two game-changing topics: how to efficiently scope and ship projects as a developer, and how to harness the power of AI to revolutionise your content workflow. Whether you build websites, manage projects, or create content, these sessions are packed with practical takeaways to boost your productivity.

Speakers

Allie Tupper

A Project Manager who was a developer in a previous life (she’s been in the digital world since the late nineteen hundreds), Allie brings technical knowledge to the digital projects she works on at Filter.

She enjoys being the bridge between the Filter team and the client stakeholders during projects and tries to ensure that all of those involved are having a good time at every stage.

Paul Halfpenny

As a founder and CTO of Filter and PersonalizeWP, Paul has been solving digital challenges for ambitious organizations for over seven years. He has a passion for creating elegant and simple solutions that deliver change effectively and with minimal fuss.

At Filter, he works with clients such as JD Wetherspoon, Medivet, Alter Domus, and Home Protect on projects ranging from employee engagement to multilingual content management, membership sites, and e-commerce. Filter is a Strategic Partner at WP Engine, their EMEA Partner of the Year, and a WordPress VIP partner.

PersonalizeWP is a plugin designed to be the easiest way to personalize content on your WordPress website using the Block Editor. It offers features such as visitor profiles, segmentation, lead scoring, and custom personalization rules.

Paul is also an advisor at the Inside Out Community, where he provides knowledge, experience, and advice to in-house creative leaders from a digital standpoint.

Sponsors

Organisers

Dan Maby

Dan is a director at blue 37. He thrives on business development and project management, as well as having a passion for productivity & marketing.

Star rating distribution: 5 stars most popular
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