Aaron is an international speaker, open source advocate, and outgoing introvert. He’s been a regular contributor to WordPress for more than a decade, and is currently Director of Product at A2 Hosting. His passion is helping companies work with the WordPress project to improve and support WordPress while providing better and more secure WordPress offerings to their customers.
David Darke is the co-founder and operations director of Atomic Smash, a website performance agency based in Bristol that specialises in optimising WordPress, WooCommerce, and Shopify.
Since its inception in 2010, Atomic Smash has prided itself on a caring team culture that emphasises continuous learning, creativity, and problem-solving. In this role, he has been recognised for kindness in leadership by being nominated as a Kindness Leadership Leading Light.
David’s approach to business reflects a deep understanding of the web’s potential to transform how companies and individuals communicate and conduct business.
Stoyan Georgiev is a WordPress developer with over five years of experience at SiteGround. He’s been heavily involved in developing the award-winning SiteGround Security and SiteGround Optimizer plugins, currently used by over two million websites worldwide. A WordPress core contributor since the start of his career, Stoyan is currently serving as a core triage lead for WordPress 6.7.
He’s a regular at WordCamps and meetups worldwide, passionate about connecting with fellow WordPress experts and users. When not coding, Stoyan likes to freestyle at the podiums of various events, though his greatest performance to date was seamlessly merging two branches at his own wedding – all without a single conflict.
When not coding, Stoyan enjoys the outdoors, balancing his tech expertise with real-world adventures.
Ignat Georgiev is a senior WordPress developer with over 10 years of diverse experience in the field. His journey has taken him from crafting bespoke client solutions in agency setting to architecting plugins used by millions worldwide in his current role at SiteGround. A frequent traveler to WordCamps and meetups, Ignat is deeply engaged with the WordPress community – both as a member and contributor.
When not immersed in code, he’d like to think that you’ll find him taking walks on the beach with his beloved Shiba Inu – Nori, exploring new technologies, or discovering new corners of the world. In reality, he’s probably just debugging that one stubborn function while Nori patiently waits for her overdue walk, likely chewing on Ignat’s favorite SiteGround socks.
Maciej is a co-founder of Osom Studio, a boutique WordPress agency for Technology Companies.
He is a software engineer turned entrepreneur with a passion for WordPress to the point he hosts a WordPress podcast.
Maciej looks at business challenges from a developer perspective and on software projects from a business perspective. In his free time, he is an avid runner, bookworm, and a master procrastinator.
Serafín has been working with WordPress since 2010, and out of his interest in eLearning, founded eLearningWP a few years ago.
eLearningWP is an agency dedicated to serving educators, creators and online communities using WordPress for their online courses and membership sites.
Originally from Argentina, he has been living in the UK since 2019, after moving around for almost a decade.
JuanMa is a Developer Advocate and long-time Web Developer with over two decades of experience, currently part of the Developer Relations team at Automattic.
A passionate advocate for Free and Open Source Software, JuanMa is dedicated to helping developers unlock the full potential of the WordPress Block Editor (Gutenberg). He has contributed significantly to the Block Editor Handbook, maintains the WordPress/block-development-examples GitHub repository, and hosts weekly live streams on Block development on https://www.youtube.com/@juanmacodes/streams
JuanMa’s journey spans roles as a full-stack developer, tech lead, and mentor, having delivered over 5,000 hours of JavaScript and web development training. His commitment to open collaboration is reflected in his work on Frontity and Gutenberg, and his ongoing mission to help shape the future of web development through WordPress.
Talk to Nicole Osborne, your LinkedIn Meister, who’s all about helping digital agency owners to knock through their inner Berlin Walls to build a WUNDERBAR LinkedIn presence that gets the right clients raising their hands.
With her signature blend of German efficiency, fun approach, and infectious enthusiasm, Nicole’s the ace up your sleeve, ready to make LinkedIn less of a chore and more of a kunden-magnet (client magnet) for who you want to attract.
Drawing on her 20+ years in marketing, Nicole is a popular speaker too, captivating audiences from BrightonSEO to Chris Do’s ‘The Futur’ podcast.
Nicole has been working with digital agencies worldwide since 2016, helping them attract their best clients through done-for-you LinkedIn content, 1:1 LinkedIn, and agency growth coaching.
Last summer, Nicole launched her LinkedIn Aktivator Playbook, a game-changing done-with-you LinkedIn strategy service. https://wunderstars.com/wundercontent
As a founder and CTO of Filter and PersonalizeWP, Paul has been solving digital challenges for ambitious organizations for over seven years. He has a passion for creating elegant and simple solutions that deliver change effectively and with minimal fuss.
At Filter, he works with clients such as JD Wetherspoon, Medivet, Alter Domus, and Home Protect on projects ranging from employee engagement to multilingual content management, membership sites, and e-commerce. Filter is a Strategic Partner at WP Engine, their EMEA Partner of the Year, and a WordPress VIP partner.
PersonalizeWP is a plugin designed to be the easiest way to personalize content on your WordPress website using the Block Editor. It offers features such as visitor profiles, segmentation, lead scoring, and custom personalization rules.
Paul is also an advisor at the Inside Out Community, where he provides knowledge, experience, and advice to in-house creative leaders from a digital standpoint.










