Talks

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February 27, 2020

Chris Brosnan

Scaling Effectively with WordPress

One of the most common misconceptions about WordPress is that it does not scale well and is only for small sites. This assumption is untrue, but it exists because of wider misconceptions about the use of WordPress and its purpose. With good planning and consideration before and during a WordPress project’s lifecycle, we can ensure that the project scales well and has the flexibility to add new features without too much scope creep or performance impact. By avoiding waste, using coding standards, and adopting a serious software development mindset to WordPress projects it is easy to build WordPress sites that will scale effectively.

Video coming soon

February 27, 2020

Ronald Gijsel

4.5 ways to sell more with WooCommerce

With a few simple steps and spreadsheets, you will get the idea of how you can increase your revenue for your WooCommerce store. We’ll look at order frequency, average order value and the return of the customer… There are so many ways to action this but in 10 minutes we will run through a few examples that require no or very little investment to get started.

Video coming soon

February 27, 2020

Louise Towler

Top ten tips to boost website rankings in Google

There are many Search Engine Optimisation tips that are considered to be great Search Engine Optimisation (SEO) practice and will remain relevant for years to come. These are straightforward to implement and are usually the first things we check when we build or inherit at a website. If you implement these tips correctly you should see an improvement in the ranking and traffic.

Video coming soon

January 30, 2020

Lee Jackson

Small achievable actions lead to big change

How can you grow your business and achieve your dreams? You may have a range of failed projects or ideas that you never perused.

In this talk, Lee shares how he’s been able to grow his business and personal brand in the WordPress space by going against the “hustle” and “hack” mentality. He has created a system for success that his 13-year-old daughter can follow and his 53-year-old best friend.

The moral of the tortoise and the hare is surprisingly true! If you are impatient to achieve success, this talk is for you.

January 30, 2020

Piccia Neri

Visual perception and memory: how to win on the web with better visual communication

We all know that 3 seconds is all it takes to lose the attention of visitors to our web pages. But there’s hope yet! We can all win on the web by leveraging the brain’s strengths and limitations. An understanding of how the human brain processes visual information can greatly help us win our visitors over and keep them where we want them, instead of losing them to cyberspace.

By knowing how the brain (and people!) interpret visual language, we can create designs and graphics that communicate clearly and are effective on a cognitive as well as an emotional level. This will lead to better UX and better sales for our clients. This talk gives a brief introduction to this fascinating topic, with practical, actionable examples accompanying the theory.

November 28, 2019

Michael Killen

Butterfly Niche to Sell More

In this talk, Mike is going to outline the 3 step process for defining a niche, raising your prices and identifying new profitable opportunities with both new and current customers.

2020 will be the most competitive year ever for WordPress, agencies and digital creatives. With more competition entering the market than ever and lowering of barriers to entry if you want to run a profitable business you need to shift from telling people what you do, and start telling them who you work with.

Once you’ve identified a WHO, you can start attracting more of those customers and developing deeper relationships with them, generating you more sales from better customers.

  • Increase your prices
  • Justify those prices
  • Work with better clients
  • Identify more paid opportunities with current clients
  • Define a niche
  • Attract more clients

November 28, 2019

Thiago Carvalho

Scale your agency by selling a product, not a service

Services business are difficult to scale. There are a lot of meetings with clients, learning about their business, writing proposals (and discussing them), deciding a strategy and executing the work for them.

Writing proposals and discovery meetings are two of the biggest bottlenecks for service-based companies. That’s a lot of effort just to have a prospect respond with the message, “We’ll get back to you if we are interested.”

Productizing means: Earn more, work less and provide more value to your clients

September 26, 2019

Rajendra Zore

How I Built My WordPress Business with (Almost) Zero Investment

Now that WordPress is maturing and the ecosystem is thriving, it may seem overwhelming to start a new business. But you can do it.

Many of you may be soloprenuers running a one-person agency. In this talk, I will share how I started an $18 a year service that turned into thousands per month. Hint: I didn’t get venture capital, do crazy marketing, or anything shady.

Let’s talk about digital tools to help your side hustle become a business — including what to do and what not to do. Tools, tricks, laughter, and tears. See you there!

September 26, 2019

Paul Lacey

Let’s personalise your website user experience with WordPress

User experience personalisation is the process of presenting a unique and tailored experience to a website visitor, based on things you already know about that visitor. FOr example, where did they arrive from, what pages have they visited before or on this session… are they a return visitor – and so on.

In this talk, I’ll show you a simple everyday scenario where this can be used to give the user a more streamlined and helpful experience, and improve conversions for the website owner.

The big brands have been doing this for some time, and now we can too even for the simplest and smallest of websites.

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