Highrise Digital, for a long time was a WordPress website agency, building websites using WordPress for a wide-variety of clients. More recently, in the last couple of years the website builds have declined and they have moved to selling products, giving a recurring revenue.
In this talk, Mark will look at the reasons for the move, the advantages it has brought, as well as looking some of the downsides to moving from building projects, to selling a product.
Discover how to identify retainer opportunities, craft compelling offers, and structure your packages for new or existing clients.
Learn essential tips for delivering great value and keeping clients happy, plus insights on different tiers and growth plans to boost your WooCommerce business.
A light-hearted and sometimes serious look at the trials, tribulations and celebrations of WordPress as a community, an Open Source solution and a way for individuals, companies and clients to earn enough money to go off and buy a farm!
In a landscape where more than 40% of websites are powered by WordPress, its sheer size makes it an attractive target for hackers. It’s our collective professional duty to enhance the security of the WordPress ecosystem as much as possible, for the sake of our clients and for WordPress itself.
By the end of this session, you won’t just be aware of the dangers lurking in the digital shadows; you’ll be equipped with the knowledge, tools, and practices needed to shield your website.
Get ready to enhance your WordPress security with confidence and perhaps enjoy the process too. Let’s embark on this essential journey to secure our digital assets and make the internet a safer place, one WordPress site at a time.
Have you given up on LinkedIn because it’s spammy? But what about those moments when your prospects check you out? Does your profile deliver high-quality leads for your agency? Join Nicole for this action and insights-packed LinkedIn session. Discover:
WordPress 6.6 will be released on July 16, 2024, bringing many exciting new features for developers, especially for theme developers. Join me to explore how these updates enhance your plugins and themes and streamline your development processes.
Entrepreneurs and business owners always get stuck doing low-value tasks instead of focusing on growth at some point. This talk will provide actionable steps to assess daily activities and outsource/automate tasks below CEO level, such as design, billing, and data entry. Categorising tasks by value and delegating allows for eliminating the grind of busy work that causes frustration. This frees up time for strategy, innovation, and marketing. The result is shifting from part-time helper to full-time CEO and reaching your potential through delegation, automation, and outsourcing. The focus becomes executing big-picture vision instead of fighting daily fires.
Do you suffer from blank canvas syndrome when starting a new website design or landing page? I certainly do – or at least I did until I discovered some basic fundamentals around mixing design, copywriting, UX and persuasive sales strategies.
In less than 30 minutes I’ll walk you through a landing page structure inspired by frameworks such as Storybrand, PAS (problem, agitation, solution) and other proven systems that work as a fantastic and simple starting point for almost any conversion-focused web page.
Blank canvas syndrome – begone!
Personalization is the process of knowing the needs, preferences, and interests of your current and prospective customers so that you can serve them exactly what they’re looking for when they’re looking for it. By understanding their needs, through their behaviour, we can drive increased conversion and revenue.
This talk will cover the basics of what personalization is, how you can understand your visitors better, what segmentation is, common tactics for increasing conversion, being ethical with the data you collect, and how you can gain a competitive advantage.
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