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Paul Lacey - Help! I don't know where to even start for my landing page design!
May 30, 2024
Paul Lacey

Help! I don’t know where to even start for my landing page design!

Do you suffer from blank canvas syndrome when starting a new website design or landing page? I certainly do – or at least I did until I discovered some basic fundamentals around mixing design, copywriting, UX and persuasive sales strategies.

In less than 30 minutes I’ll walk you through a landing page structure inspired by frameworks such as Storybrand, PAS (problem, agitation, solution) and other proven systems that work as a fantastic and simple starting point for almost any conversion-focused web page.

Blank canvas syndrome – begone!

Paul Halfpenny - How personalisation can drive conversion and increase revenue
May 30, 2024
Paul Halfpenny

How personalisation can drive conversion and increase revenue

Personalization is the process of knowing the needs, preferences, and interests of your current and prospective customers so that you can serve them exactly what they’re looking for when they’re looking for it. By understanding their needs, through their behaviour, we can drive increased conversion and revenue.

This talk will cover the basics of what personalization is, how you can understand your visitors better, what segmentation is, common tactics for increasing conversion, being ethical with the data you collect, and how you can gain a competitive advantage.

Built with Humanity: Amnesty's WordPress Journey by Austin
April 25, 2024

Built with Humanity: Amnesty’s WordPress Journey

Find out about Amnesty’s (Web Ops at the international secretariat to be specific) journey into WordPress from when we launched our first WordPress site in 2018 to now shipping changes to the 46 + sites that use our open-source theme. Most importantly you can find out how you can get involved and help build humanity!

Byte-sized Impact: A Greener Future for Your WordPress Website by Louise Towler
April 25, 2024
Louise Towler

Byte-sized Impact: A greener future for your WordPress website

Sustainability isn’t a buzzword—it’s a necessity.

Louise will discuss how small changes in how you manage and optimise your WordPress website can reduce its carbon footprint. This will include practical strategies and tools to streamline your site’s performance, minimise energy consumption, and promote eco-friendly practices without sacrificing functionality or user experience.

Discover how minor tweaks can lead to a greener WordPress website, contributing to a more sustainable future for our planet.

July 9, 2020
Tim Nash

Testing the fortifications – Hack Yourself

So you’ve been to the security, that other security talk and that really scary one. You followed the advice, and you are feeling confident. Perhaps you have never been to a security talk let alone scary one but feel its time to at least find out how you stand. In this talk, Tim is going to go through how to run a basic penetration test of a WordPress website. From start to finish, looking at scope, research, execution, and remediation. He will be demonstrating tools to use and processes to follow, so you can see how secure your site is or isn’t.

Jenny Wong presenting her talk Remote Working - Ask me anything
June 25, 2020
Jenny Wong

Remote Working – Ask me anything

COVID has made many of us remote workers.

Some of us have already been remote working, and for others, it is a new experience.

Jenny has been remote working for 6 years and will be coming online to share her set up, habits, and answer any questions people have about making remote working more comfortable for yourselves.

Matt Medeiros presenting his talk Marketing your WordPress product or service
June 25, 2020
Matt Medeiros

Marketing your WordPress product or service

The #1 challenge for most business owners is marketing. There’s no time, there’s no plan, and there’s no feedback. In today’s talk, we’ll simplify your marketing plan and get you started on the right path to reaching your audience.

Hannah Smith presenting her talk Tips on how to reduce the carbon emissions of your WordPress website
June 11, 2020
Hannah Smith

Tips on how to reduce the carbon emissions of your WordPress website

Did you know that the internet is thought to produce about the same carbon emissions as the aviation industry? And if the internet was a country it would be the sixth biggest polluter in the world. Shocking isn’t it?

With nearly 35% of all websites being WordPress websites, as a community, we have a fantastic opportunity to play a role in reducing emissions and spreading awareness of the impact of our online habits.

In this talk, we’ll understand how to measure the carbon emissions of your website. We’ll look at techniques you can use to lessen your impact, whether you are responsible for their creation in some way as a developer, designer or content creator. Not only will these techniques help your green credentials, but you will also produce faster-loading sites that your visitors and search engines will love.

Male on screen presenting a talk
May 28, 2020
Topher DeRosia

Introduction To BigCommerce for WordPress

BigCommerce has a long history of eCommerce excellence. By building an API-based WordPress plugin, it is changing the way eCommerce is done in the WordPress ecosystem. This presentation will showcase some of the unique features of API-driven eCommerce as well as provide a demonstration of it in action.

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