Talks

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Stop being a part time CEO
July 25, 2024
Thiago Carvalho

Entrepreneurs and business owners always get stuck doing low-value tasks instead of focusing on growth at some point. This talk will provide actionable steps to assess daily activities and outsource/automate tasks below CEO level, such as design, billing, and data entry. Categorising tasks by value and delegating allows for eliminating the grind of busy work that causes frustration. This frees up time for strategy, innovation, and marketing. The result is shifting from part-time helper to full-time CEO and reaching your potential through delegation, automation, and outsourcing. The focus becomes executing big-picture vision instead of fighting daily fires.

Paul Lacey - Help! I don't know where to even start for my landing page design!
May 30, 2024
Paul Lacey

Do you suffer from blank canvas syndrome when starting a new website design or landing page? I certainly do – or at least I did until I discovered some basic fundamentals around mixing design, copywriting, UX and persuasive sales strategies.

In less than 30 minutes I’ll walk you through a landing page structure inspired by frameworks such as Storybrand, PAS (problem, agitation, solution) and other proven systems that work as a fantastic and simple starting point for almost any conversion-focused web page.

Blank canvas syndrome – begone!

Paul Halfpenny - How personalisation can drive conversion and increase revenue
May 30, 2024
Paul Halfpenny

Personalization is the process of knowing the needs, preferences, and interests of your current and prospective customers so that you can serve them exactly what they’re looking for when they’re looking for it. By understanding their needs, through their behaviour, we can drive increased conversion and revenue.

This talk will cover the basics of what personalization is, how you can understand your visitors better, what segmentation is, common tactics for increasing conversion, being ethical with the data you collect, and how you can gain a competitive advantage.

Built with Humanity: Amnesty's WordPress Journey by Austin
April 25, 2024
Austin

Find out about Amnesty’s (Web Ops at the international secretariat to be specific) journey into WordPress from when we launched our first WordPress site in 2018 to now shipping changes to the 46 + sites that use our open-source theme. Most importantly you can find out how you can get involved and help build humanity!

Byte-sized Impact: A Greener Future for Your WordPress Website by Louise Towler
April 25, 2024
Louise Towler

Sustainability isn’t a buzzword—it’s a necessity.

Louise will discuss how small changes in how you manage and optimise your WordPress website can reduce its carbon footprint. This will include practical strategies and tools to streamline your site’s performance, minimise energy consumption, and promote eco-friendly practices without sacrificing functionality or user experience.

Discover how minor tweaks can lead to a greener WordPress website, contributing to a more sustainable future for our planet.

July 9, 2020
Tim Nash

So you’ve been to the security, that other security talk and that really scary one. You followed the advice, and you are feeling confident. Perhaps you have never been to a security talk let alone scary one but feel its time to at least find out how you stand. In this talk, Tim is going to go through how to run a basic penetration test of a WordPress website. From start to finish, looking at scope, research, execution, and remediation. He will be demonstrating tools to use and processes to follow, so you can see how secure your site is or isn’t.

Jenny Wong presenting her talk Remote Working - Ask me anything
June 25, 2020
Jenny Wong

COVID has made many of us remote workers.

Some of us have already been remote working, and for others, it is a new experience.

Jenny has been remote working for 6 years and will be coming online to share her set up, habits, and answer any questions people have about making remote working more comfortable for yourselves.

Matt Medeiros presenting his talk Marketing your WordPress product or service
June 25, 2020
Matt Medeiros

The #1 challenge for most business owners is marketing. There’s no time, there’s no plan, and there’s no feedback. In today’s talk, we’ll simplify your marketing plan and get you started on the right path to reaching your audience.

Star rating distribution: 5 stars most popular
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